ABSTRACT: The research aims to determine the characteristics of the individual entrepreneur's flagship product in small and medium enterprises Lumajang. Analysis tools used isthe range of scale and cross tabulation. The result indicated that entrepreneur’scharacteristic were high responsible, seeking an opportunities, resistant to risks and uncertainties, confidence, creative and flexible, require quick feedback, highenergy level, motivation to excel, future-oriented, always learn from failure, and the ability to lead. The characteristics of entrepreneurial attitudes and behaviors are still need to increase in order to compete with others.
Keywords: Individual Characteristics, Behavior, UKM
Penulis: Andri Bachtiar
Kode Jurnal: jpmanajemendd151579
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