ABSTRACT: This research aims to examine and analyze the effects of personal selling, product display, and store atmosphere simultaneously and partially towards consumerimpulse buying consumer hypermart departemen store Malang Town Square. Thesample size consisted of 100 respondents taken by accidental sampling. The datawas analyzed by using the multiple linear regressions. The results showed personal selling, product display, and store atmosphere has the effect ofsimultaneously and partially towards impulse buying department store consumer matahari departemen store Malang Town Square. Variables store atmospheredominant influence impulse buying in the consumer hypermart departemen store Malang Town Square.
Keywords: personal selling, display product, store atmosphere, impulse buying
Penulis: Didid Haris Bahtiyar Rizal
Kode Jurnal: jpmanajemendd151586
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